STAKEHOLDERS
Community of San José de Félix, Zacatecas, near the Sabinas unit
Community of San José de Félix, Zacatecas, near the Sabinas unit

101-1.1, 102-40
Peñoles behaves ethically toward its stakeholders (shareholders, employees, community, customers and suppliers), with honest, above-board and fair dealings, respect for human and labor rights and tolerance for religious ideas, political preferences, social and economic condition, to avoid any type of discrimination. We also expect every one of our stakeholders to maintain the same ethical attitude, consistent with our Code of Conduct.

102-42, 102-43
Stakeholders are defined as such by their influence on or dependence on the company. The channels of communication we maintain with them encourage interaction, and we express our commitment to them through transparency and dialogue.

External communication

Communication with our external stakeholders is an essential part of our daily work. That is why one of the priorities of our transparency policy is to ensure that stakeholders, particularly the communities where we operate, are kept informed of all the actions we carry out.

During the year we kept communication channels open, with some modifications due to the pandemic, and we reinforced them to make sure we could keep our stakeholders informed of the various activities carried out by Peñoles.

In order to continue our flagship social programs in this changed environment, we developed and followed protocols for community engagement, maintaining all appropriate social distancing measures. We modified the use and consumption of information, especially in social media, and strengthened digital channels to publicize our social and health programs.

The results of all these efforts taught us the importance of making the most of communication technology to develop innovative materials and place more emphasis on dissemination of content.

During the pandemic, we redoubled these actions and adapted our communication channels to the needs of our audiences, above all in messages to reinforce the hygiene measures needed to keep everyone safe and healthy. We will continue to rise to the challenge of responding swiftly and appropriately, and sharing information reliably, efficiently and promptly.

In addition to our external communication media, we have other channels to support stakeholder engagement. Our commitment to them is underpinned by transparency, dialogue and trust.

HIGHLIGHTS OF OUR EFFORTS

  • We developed innovative interactive graphic materials to spread the word about our social responsibility and environmental actions. We also developed content for a training program in our soccer and baseball academies.

  • We designed campaigns to publicize social programs, among them Peñoles’ efforts to deal with the COVID-19 pandemic: reinforcing sanitary checkpoints at all our operating units, hiring medical personnel for the La Laguna units, following all sanitary protocols required by the public health authorities, community information campaigns about health care, donation of technological and personal protection equipment, and sanitary kits for health institutions and people who live near our operating units.

  • We installed an interactive infographic at the Teloloapan Municipal Museum, the first of its kind in the state of Guerrero, as part of our launch of new technologies.

  • We bolstered a digital strategy to increase the company’s presence and interaction in social media.

  • We kept in contact with the news media through newsletters and graphic material.

  • We prepared virtual reality videos to continue the Peñoles 360° Experience, which describes the company’s operations and environmental care actions, like wastewater treatment and reforestation, among others.

  • We produced interactive virtual reality videos to help train personnel in safety matters.

  • We participated in industry magazines to share the company’s experiences, and we continued to publish a magazine called Comunidad Peñoles, which puts out three issues a year in La Laguna.

  • Our crisis committees conducted an assessment of the climate and prospects in order to identify our strengths, take advantage of opportunities and work on possible risks.

During the year we kept communication channels open, with some modifications due to the pandemic, and we reinforced them to make sure we could keep our stakeholders informed.

Contractor at the Sabinas unit

Contractor at the Sabinas unit

STRENGTHENED BY
our stakeholders’ trust.

102-40, 102-42 STAKEHOLDER ENGAGEMENT
Goal Mechanism Interaction

SHAREHOLDERS

Be the best investment
option for our
shareholders in the
medium and long
terms, by guaranteeing
cost competitivity,
growth, profitability
and the survival of the
company.

Executive Committee Meetings

Shareholders’ meetings

Various committee meetings

Executive meetings.

Annual reports: Financial and
Sustainable Development

Reports by the CEO

  • Provide accurate information that reflects the current status of
    operations and the business.
  • Guarantee proper handling of company resources and assets.
  • Report, eliminate and sanction any conduct that goes against good
    business practices, the free market, and fair business dealings.
  • Define strategies to achieve the company vision.

EMPLOYEES

Be the best place
to work, a company
they can feel proud of
which dignifies them by
offering opportunities
for development, respect
and recognition in a safe
environment and in a
climate of teamwork.

Strategic and operational planning

Code of Conduct

Regular workteam meetings

Talent Development, Evaluation and
Performance System

Communication mechanisms: intranet,
video calls, dissemination campaigns,
talks, etc.

Materiality analysis

Annual reports: Financial and
Sustainable Development

Línea Correcta hotline

Annual reports: Financial and
Sustainable Development

Workplace environment survey

  • Encourage a working environment that enables each person to
    develop their full potential and creativity.
  • Encourage collaboration and multidisciplinary teamwork so ever
    yone can contribute to process improvements.
  • Provide competitive pay and benefits, based on results, avoiding
    any type of discrimination.
  • Provide opportunities for professional update and advancement
    with gender equity.
  • Precisely communicate plans, procedures, targets and indicators
    for evaluating performance and achieving goals, and ask for feed
    back regarding the above.
  • Grant recognition through established mechanisms.
  • Hire, train and retain the most capable people.
  • Investigate and provide substantiated, timely, clear and correct
    response to concerns and grievances from our personnel.
  • Promote and maintain safe and healthy workplaces and care for
    the facilities and the furniture.
  • Respect freedom of association.

COMMUNITY

Be a socially responsible
company, respectful of
nature and supportive of
the self-development of
the communities where
we operate.

Social Development System

Media monitoring

Grievance mechanisms

External communication channels:
social networks,, dissemination
campaings, committees, interaction with
social media

Annual reports: Financial and
Sustainable Development

Socioeconomic diagnosis

Perception survey

Materiality analysis

Fostering self-development

  • Respect culture and customs in the communities where we operate,
    in keeping with the legal order, morals and good customs.
  • Help promote autonomous self-development of the communities
    where our business units are located.
  • Establish mutually beneficial relationships and keep communication
    channels open.
  • Maintain relations of respect, fair treatment and collaboration,
    impartially and independent of non-institutional interests.
  • Avoid any kind of discrimination.
  • Investigate and provide substantiated, timely, clear and correct
    response to concerns and grievances from our communities.

CUSTOMERS

Be a strategic partner
that offers comprehensive
solutions and inspires
the trust needed to do
business over the long
term.

Client Administration System

Service and satisfaction surveys

Technical visits

Product catalogue

Annual reports: Financial and
Sustainable Development

Process certifications

  • Supply the products and services requested with the highest
    quality and timeliness.
  • Conform to current Peñoles policies and procedures.
  • Maintain quality, confidence and process improvements.

SUPPLIERS

Be a strategic partner,
establishing mutually
beneficial, long-term
relationships based
on good commercial
practices and ethical
commitment.

Trusted supplier catalogue

Visits and audits

Due diligence evaluations

Opinion surveys

Annual reports: Financial and
Sustainable Development

Training workshops

Training and assistance

  • Hire suppliers and contractors based on quality, profitability, service
    , technical capacity, competitiveness and experience criteria.
  • Keep all information received from suppliers and contractors strictly
    confidential during the entire process of accepting bids for the
    assignment of purchase orders and contracts.
  • Share ethical and socially responsible business practices, with
    strict adherence to the Code of Conduct and respect for human
    rights.
Transport area, Tizapa plant

Transport area, Tizapa plant

CONTENT

In this 2020 Report we present the sustainability performance of the operations of Peñoles and the generation of shared value with the groups of interest.

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